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We’re in the midst of the COVID-19 outbreak and the focus of most businesses is on crisis management. Thinking about troubleshooting is of course really important, but don’t forget to look ahead at the opportunity this period is offering too. The changes we’re seeing in consumer behaviour are really a rapid acceleration of existing trends - significantly a shift to digital - and it seems likely they’ll continue even once the crisis is over. With a huge surge in online traffic and activity, this is such an important time for your business to be visible online and echo consumers’ new priorities. Get talking to your customers to make sure you’re...
How To Make The Most Of Store Closure Time To Future-Proof Your Business As business owners across the country temporarily close their physical stores and reduce their hours due to the latest government restrictions, now is the time for retailers to think about expanding the services they offer and future-proofing their businesses. Hopefully we will not face another crisis of this magnitude in our lifetimes, but we should do all we can to bolster our businesses against such catastrophic global events should we have to face a similar crisis again. This will mean different things to different people depending on where you are with your business. You might want to build...
Digital Communications During The COVID-19 Crisis: A Guide For Businesses With Government policy dictating that all non-essential shops must close for the forseeable future, many business owners will be wondering what the best methods are for keeping their customers informed and engaged from the safety of their homes. The good news is that it's never been easier to remain connected with your core customer base via online platforms - and there's even potential for reaching out to new demographics! This guide outlines how you can easily utilise the power of digital communication to help your business prosper rather than pause. Whether you're a...
Together We Are Stronger: Ruth Duston OBE, OC The COVID-19 national emergency is a rapidly changing crisis impacting all our lives. In a little over a week we have moved from a largely ‘business as usual’ strategy being adopted by the Government to this week, getting used to living in a society with the strictest restrictions on our personal liberties since the Second World War...and there may still be more to come. It’s seems hard to overstate how huge an impact these changes will have on our country, our businesses, families and loved ones. The recent economic support packages announced by the Government indicated the...
Every business owner knows how daunting it can be to set up an e-commerce space. Whether it's creating a new website or establishing your business’ social media presence, the world of online retail can be a minefield. But in today’s current climate, shifting your business online is essential so that it can thrive rather than just survive. Plus, there are lots of platforms out there to help business owners transition to online retailing easily. Here’s how to get started. 1. Ensure your website is sleek and easy-to-use Your website is the first stepping stone to having a great online business. It gives a crucial first impression to...
With streets deserted, offices closed, and pubs, cafes and restaurants unable to host customers, it’s a tough time to be a small business owner in Hatton Garden. Most would agree that it’s difficult enough to balance the books at the best of times, but now it seems like a near impossible struggle. But our independent businesses are at the very heart of what makes Hatton Garden special, and if you want to see their resurgence then YOU need to help them weather this storm! The good news is that every single person has the power to make a difference, and your small actions can have a huge impact on the future of this neighbourhood. Follow Hatton Garden...
One of the biggest dilemmas that many businesses face when allowing staff to work from home is staying connected. The great news is that there are hundreds of free apps and tools out there to make collaborating whilst working from home easier. If working from home is new for you and your team, here are some of our favourite products to get you started. Why not give them a try? 1. Slack Slack is a free app available for both Windows and Mac devices. It’s an alternative to email, allowing you to chat with colleagues one-to-one or as a group, which comes in handy when working on specific projects or when you need a quick response. Slack allows you to send...
Everyone knows working from home can be a difficult transition, especially if you’re used to working in an office, shop, or even a bar or restaurant! There are distractions around the house; and if you live with other people it can be difficult to get the peace and quiet you need. Team working is also made all the more tricky by the distance. But when executed right, working from home can be enjoyable and productive. Depending on your industry you may be busier (or far less busy) than usual at this moment in time. If the latter is true, this is a great time to think about how you might be able to do things differently at work, brainstorm opportunities for new business and new...