We're thrilled to invite you to The Business Growth Summit: Shine Online – Harnessing Social Media to Elevate your Brand and Make Sales, a collaborative event brought to you by the Hatton Garden Business Improvement District and
The Jewellery Collective (TJC).
Ready to take your jewellery business's social media presence to the next level? This event is designed to empower you with the knowledge and strategies you need to succeed online.
Date/Time: Thursday, April 3rd, 4-9pm
Location: Hatton Garden, London (full address provided upon confirmed RSVP)
Format: Panel, keynote speeches, and networking
What to Expect:
Join us for an immersive experience featuring industry experts who will share their firsthand experiences and practical advice on leveraging social media for growth, visibility, and sales. The event will include a dynamic blend of keynote speeches, panel discussions, and valuable networking time.
Shine Online:
This multifaceted one-day event is your chance to learn from the best in the business. We'll cover everything from tightening your social media strategy to enhancing your online presence and, most importantly, driving sales. Don't miss this opportunity to connect with fellow jewellery professionals and gain the tools you need to thrive in the digital world.
To sign up, please
click here.
The programme and speakers
‘From Chat to Checkout’ with Nadia Mendelevich
Not only Instagram. There are quiet and efficient ways to connect with serious buyers — one of them being Telegram.
Nadia Mendelevich once built a channel that sells fine jewellery pieces. She will be sharing what worked, what didn’t and can advice towards this underappreciated platform. Expect practical insights, a bit of digital anthropology and some useful takeaways for your business.
Attention is Currency: How Jewellers Can Win Big with Short-Form Social Content-Ian Barnard
As a devoted husband, father, and accomplished jeweler, I am deeply passionate about the art of diamond setting - a passion that has led me on a global quest to master the finest techniques and skills. My mission is to revolutionize the accessibility of this exceptional skill and profession, empowering fellow jewelers on their path and elevating the overall quality of jewelry craftsmanship.
I left no stone unturned in my quest to delve deeper into the art of diamond setting. This journey led me to Russia and Belgium, where I sought out the world's finest teachers. Continuing this pursuit at Graff Diamonds in London, one of the finest jewellers in the world, where I further refined my skills and was entrusted with setting many invaluable and distinguished stones.
Today, I dedicate my efforts nurturing the next generation of jewellers and making the learning process more streamlined and accessible for artisans worldwide.
Sparkle & Shine: Amplifying Your Brand Through PR and Influencer Marketing with Thomas Warren
Thomas Warren is Communications Director at b. the agency, a creative communications consultancy for leading, pioneering, and next generation brands. With over a decade of experience in PR and marketing, Thomas leads the jewellery and accessories division for both emerging and established brands. Client history includes fine jewellery legends Theo Fennell and Marco Bicego, to commercial success stories like The Diamond Store, Sekonda, Police Watches and independents such as Chupi, Maya Brenner, Ottoman Hands and Loveness Lee.
How to build a platform that translates to customers! With Erris Burke
Erris will touch on a step by step guide to both growing a platform but also converting that community into loyal and returning customers!
Erris Burke is the owner of Erris Creative Social Media Agency, she has built her own brand to over 300k followers whilst working with a number of other successful clients doing full scale social management, content strategy and creative direction. These include the company she founded, G.IRL events, which gained over 93k followers in under a year, along with artists such as Calvin Harris, an Amazon Prime documentary ‘Common Ground’ which features Demi Moore, Woody Harelson and Jason Momoa among others and beauty brands such as Liz Earle to name just a few.
Her work has been featured on Good Morning America, Forbes, The Today Show and many others! Erris uses her strong communication, creative and interpersonal skills to get to know her clients on a personal level in order to fully understand their brand and vision so she can create a unique social media marketing campaign / content fit for them!
Panel talk
Beyond the Likes: Building a Thriving Community for Your Jewellery Brand
Panel speakers
Hannah Stacpoole, Freelance Social Media Manager & Consultant
Hannah is a freelance Social Media Manager & Consultant and has worked with a number of small businesses including the viral vintage jewellery shop Accessories of Old, Loom & Maiyo London. She is passionate about narrative storytelling, connecting to an audience and creating engaging social content.
Rosie Greener
Rosie Greener is the founder of Good Daze, an independent jewellery brand dedicated to creating timeless, uplifting and meaningful pieces. Frustrated by the fast fashion industry, Rosie started her own brand in 2017 alongside her job as a commercial Jewellery Designer. She taught herself 3D CAD software and began designing her own pieces, working with small London workshops to create them in recycled metals. Since going full time with her business in 2021, she has achieved significant milestones, including multiple successful launches, a pop-up at Selfridges, and collaborations with renowned artists and brands. Rosie believes in slow fashion and designs pieces that are not just accessories, but treasured keepsakes that bring joy and tell a story.
Nadia Abbas
Nadia Abbas is the co-founder and Jewellery Technologist for Stööki. With a degree in Jewellery, Silversmithing & Related Arts, Nadia has refined her craft by designing and making handcrafted pieces for the brand.
Also, by teaching jewellery production processes to members of the public during Stööki’s regular jewellery making workshops, the brands long term goal of being an accessible entry point into the jewellery industry is coming into fruition.