Primo Diamonds aim is to change the way customers shop for bespoke engagement rings, taking over 40 years of family experience to create a new digital solution that provides an unrivalled combination of affordable prices and unsurpassed service. Specialising in creating truly unique, one-of-a-kind pieces that their customers love, they use their design skills to empower customers to create a more personalised engagement ring than an off-the-shelf piece. Coming from a family that has worked in the jewellery industry for more than 40 years, our founder Francesco's first memory is of walking through the streets of Hatton Garden with his father, taking in the sights of dazzling gemstones and intricate jewellery. These memories of visits to diamond suppliers and jewellery workshops stuck with him and became the inspiration to create what is now Primo Diamonds. Start your design journey today with a free, no-obligation consultation to bring your ideas to life, and create a special story of how your perfect ring came to be.