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London DE

020 7859 4754
London DE Fine Jewellery are leading specialist in certified sustainable diamonds, ethically sourced emeralds and bespoke engagement rings.  

Based in Hatton Garden, customers choose London DE because we can offer unique mine to market traceability of emerald gemstones, and certified conflict-free diamonds. We also carry sustainably sourced coloured gemstones providing unrivalled choice for clients, producing responsibly sourced beautifully crafted jewellery. 

Building on our unique set of relationships within the industry, we can deliver gemstones and jewellery at a price well below that of traditional high street retailers. Each piece that we create is unique, hand-made and never replicated.  We also offer a selected range of ready to wear jewellery, in addition to bespoke pieces.
 
We draw on the knowledge, skills and experience of our team to engage with our customers in a professional and consultative manner in order to deliver the highest standards of service and aftercare.

London DE Rating:
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Address
London DE Limited
2nd Floor, 25 Hatton Garden
London
EC1N 8BQ



Opening Times
Mon-Fri: 9am-6pm

Sat-Sun: Closed



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Retailer: London DE
Visited: January 2021
Product: Bespoke Commission
Reviewed: February 2021
Absolutely fantastic service from start…
Absolutely fantastic service from start to finish. Their in house diamond experts helped me source the best possible diamond for my engagement ring, can with certificate and was outstanding quality and value, I shopped around quite a bit as I was spending a lot of money and definitely LDE we’re not only the best service and quality product but... Read more
Absolutely fantastic service from start to finish.
Their in house diamond experts helped me source the best possible diamond for my engagement ring, can with certificate and was outstanding quality and value, I shopped around quite a bit as I was spending a lot of money and definitely LDE we’re not only the best service and quality product but also the most competitive priced.

I have also recommended these guys to friends and they too are absolutely loving the service and quality of product.

She said yes!!
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Retailer: London DE
Visited: November 2020
Product: Bespoke Commission
Reviewed: February 2021
Beautiful ring and excellent service
I recently purchased an engagement ring from London DE. Tobias was extremely helpful and patient throughout the entire process, with the end product far exceeding my expectations.
I recently purchased an engagement ring from London DE. Tobias was extremely helpful and patient throughout the entire process, with the end product far exceeding my expectations.
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Retailer: London DE
Visited: October 2020
Product: Other
Reviewed: February 2021
I’ve won a pair of diamond earrings
I am so lucky to be the winner of a pair of diamond earrings from London DE . The earrings are absolutely beautiful and stunning. The advertised photo doesn’t do justice to how sparkling and amazing they are. Excellent customer service and quick delivery. I would definitely recommend London DE for anyone who loves unique and elegant jewellery.
I am so lucky to be the winner of a pair of diamond earrings from London DE . The earrings are absolutely beautiful and stunning. The advertised photo doesn’t do justice to how sparkling and amazing they are. Excellent customer service and quick delivery.
I would definitely recommend London DE for anyone who loves unique and elegant jewellery.
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Retailer: London DE
Visited: July 2020
Product: Bespoke Commission
Reviewed: February 2021
First rate service
The service I received from London DE was first rate. They created a bespoke eternity band for my wife, to celebrate our tenth wedding anniversary. London DE were helpful, flexible and returned emails and phone calls quickly and efficiently. The finished product was perfect.
The service I received from London DE was first rate. They created a bespoke eternity band for my wife, to celebrate our tenth wedding anniversary. London DE were helpful, flexible and returned emails and phone calls quickly and efficiently. The finished product was perfect.
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Retailer: London DE
Visited: May 2020
Product: Other
Reviewed: February 2021
Beautiful diamond earrings
Absolutely stunning pair of diamond earrings that was won via their charity raffle, photos don't do it justice with the way they sparkle! Customer service from London DE is exemplary, I look forward to doing more business with them in the future.
Absolutely stunning pair of diamond earrings that was won via their charity raffle, photos don't do it justice with the way they sparkle! Customer service from London DE is exemplary, I look forward to doing more business with them in the future.
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Retailer: London DE
Visited: April 2020
Product: Other
Reviewed: February 2021
Gorgeous pendant
I won a gorgeous diamond pendant from here. Excellent communication and speedy delivery enen during these difficult times. The pendant is in fact even more stunning in the flesh than the advertised picture. So delicate but incredibly beautiful. I'd definitely recommend London D E for anyone who loves their exquisite jewellery.
I won a gorgeous diamond pendant from here. Excellent communication and speedy delivery enen during these difficult times. The pendant is in fact even more stunning in the flesh than the advertised picture. So delicate but incredibly beautiful. I'd definitely recommend London D E for anyone who loves their exquisite jewellery.
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Retailer: London DE
Visited: March 2020
Product: Other
Reviewed: February 2021
If there was an option to give 10+ stars I would!
If there was an option to give 10+ stars to London.d.e I would! I met a lovely friend of mine zakia, for lunch one day and I was telling her how I wanted to get my fiancé’s wedding band engraved into something special, in Arabic. I was afraid that I wouldn’t find anyone who would do it perfectly. She told me to leave it with her, she booked... Read more
If there was an option to give 10+ stars to London.d.e I would!

I met a lovely friend of mine zakia, for lunch one day and I was telling her how I wanted to get my fiancé’s wedding band engraved into something special, in Arabic. I was afraid that I wouldn’t find anyone who would do it perfectly.

She told me to leave it with her, she booked me a consultation with Phil Spencer. I told her that I was worried if London.d.e wouldn’t engrave my ring as I bought it previously from another jewellers, but she told me not to worry. After my first consultation with Phil, I felt like I could trust him to get exactly what I wanted without stressing about a single thing, and he did exactly that.

I went in for a second consultation and this time with the lovely sales manager Tobias Graham, he told me that engraving in Arabic wouldn’t be a problem at all and that it would only take 5-6 days! He was not wrong at all. He kept me updated, and he even got the ring delivered to my address.

When I saw the final result I was almost in tears, they had engraved it ever so perfectly and the Arabic text was on point. Not one mistake. I was so impressed.

Now that I know about London.d.e I will most definitely get my jewellery from them. I trust them 100% and I have already hinted to my fiancé that my one year anniversary gift should be a diamond from London.d.e’s beautiful collection. ;)

I had a lovely experience with all the staff at London.d.e, they managed to get what I wanted and did the job swiftly. Thank you to Zakia, Phil, and Tobias! :)
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Retailer: London DE
Visited: March 2020
Product: Bespoke Commission
Reviewed: February 2021
Excellent service and product
I had an excellent experience with London DE. Tobias was extremely helpful, and kept me up to date throughout the process of choosing and then designing a ring before my chosen deadline. They had a wide selection of jewels and at no point did I feel that the sales process was pushy. The end product was fantastic and I would highly recommend.
I had an excellent experience with London DE. Tobias was extremely helpful, and kept me up to date throughout the process of choosing and then designing a ring before my chosen deadline. They had a wide selection of jewels and at no point did I feel that the sales process was pushy. The end product was fantastic and I would highly recommend.
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Retailer: London DE
Visited: January 2020
Product: Bespoke Commission
Reviewed: February 2021
Highly recommended
I recently used London DE to help find the perfect ring. The service and experience was faultless, and the end result matched my high expectations. Tobias was very knowledgeable, and was able to give some great advice, going out of his way to find the right stones to match the ring, and with no request/question being too much. If you are looking... Read more
I recently used London DE to help find the perfect ring. The service and experience was faultless, and the end result matched my high expectations. Tobias was very knowledgeable, and was able to give some great advice, going out of his way to find the right stones to match the ring, and with no request/question being too much. If you are looking for some bespoke jewellery I highly recommend Phil and the team at London DE. I have no doubt I will be back for more items!
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Retailer: London DE
Visited: October 2019
Product: Other
Reviewed: February 2021
Perfect ring
Giles Mortimer ([email protected]) - Perfect ring (on 01/10/2019) Perfect ring, and great service. Gave me very clear options and prices.
Giles Mortimer ([email protected]) - Perfect ring (on 01/10/2019)

Perfect ring, and great service. Gave me very clear options and prices.
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Retailer: London DE
Visited: May 2019
Product: Eternity Ring
Reviewed: February 2021
I found this company via Trustpilot and…
I found this company via Trustpilot and have not been disappointed. I was purchasing an emerald (with diamonds) for our 40th wedding anniversary for my wife (in secret!) and wanted one from Columbia to be made into a half eternity ring. Part of the enjoyment in undertaking such a rare task is enjoying the service and trusting the person one is... Read more
I found this company via Trustpilot and have not been disappointed. I was purchasing an emerald (with diamonds) for our 40th wedding anniversary for my wife (in secret!) and wanted one from Columbia to be made into a half eternity ring. Part of the enjoyment in undertaking such a rare task is enjoying the service and trusting the person one is dealing with. I met Phil four times in all over a six month period - the first two visits really to get to know who i was dealing with and to review a sample of emeralds. Phil helped me choose a quality Muzo emerald and also assisted in selecting the final setting. He was patient - no "hard sell" - which is what I wanted.
The final outcome delighted my wife, which was a relief! Some final adjustment to sizing required which was included in the price. I would use Phil again (for the 50th perhaps?!)
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Retailer: London DE
Visited: April 2019
Product: Bespoke Commission
Reviewed: February 2021
Highly Recommended
Choosing the right wedding rings can be a daunting prospect but fortunately we found London DE and they made the whole thing simple! They guided us throughout the process and we were delighted with the end result. Our rings were excellent value for money (we shopped around and could not find the same quality for the same price elsewhere). When we... Read more
Choosing the right wedding rings can be a daunting prospect but fortunately we found London DE and they made the whole thing simple! They guided us throughout the process and we were delighted with the end result. Our rings were excellent value for money (we shopped around and could not find the same quality for the same price elsewhere). When we were in the advanced stages of planning our wedding it was such a relief to know that those all important rings were taken care of. I cannot speak highly enough of Phil and his team, both in terms of their professionalism and customer service, and I would unreservedly recommend them to anyone looking for bespoke jewellery for that special occasion.
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Retailer: London DE
Visited: January 2019
Product: Other
Reviewed: February 2021
Excellent Service and value for money.
Excellent Service and value for money. My wife was so pleased with the Diamond earrings that you provided for her birthday. Many thanks!
Excellent Service and value for money.

My wife was so pleased with the Diamond earrings that you provided for her birthday.

Many thanks!
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Retailer: London DE
Visited: November 2018
Product: Bespoke Commission
Reviewed: February 2021
Excellent service from London Diamond &…
I had a very personal experience, they helped me pick an emerald to suit, gave very professional and sound advice, had met with Rory on numerous occasions to hand pick the Emerald of choice for my now Fiance, who is over the moon with the ring, and all of her friends are quite envious so I hear! Well done London Diamond & Emerald Exchange,... Read more
I had a very personal experience, they helped me pick an emerald to suit, gave very professional and sound advice, had met with Rory on numerous occasions to hand pick the Emerald of choice for my now Fiance, who is over the moon with the ring, and all of her friends are quite envious so I hear!

Well done London Diamond & Emerald Exchange, great service all round....
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Retailer: London DE
Visited: October 2018
Product: Bespoke Commission
Reviewed: February 2021
I had a wonderful experience from Phil…
I had a wonderful experience from Phil and his team when purchasing my beautiful engagement ring. Phil made me part of the process from end to end, including the ring design and the choosing of the stone. He kept me up to speed through out the build until it was ready and offers free post services to ensure continued brilliance and fitting. The... Read more
I had a wonderful experience from Phil and his team when purchasing my beautiful engagement ring. Phil made me part of the process from end to end, including the ring design and the choosing of the stone. He kept me up to speed through out the build until it was ready and offers free post services to ensure continued brilliance and fitting. The end result was nothing short of spectacular.
For an item so personal, it was a pleasure doing business with him and his team.
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Retailer: London DE
Visited: April 2018
Product: Engagement Ring
Reviewed: February 2021
Bealtuful ring! Excellent quality and service!
Choosing the right ring for the big day is not easy! But it was definitely satisfying to see the result! I purchased the engagement ring + wedding rings with LD&EE and I would definitely recommend to others. Phil was always available by mail and phone to clarify any questions. My fiancé was delighted with the result! Best quality and best... Read more
Choosing the right ring for the big day is not easy! But it was definitely satisfying to see the result! I purchased the engagement ring + wedding rings with LD&EE and I would definitely recommend to others.
Phil was always available by mail and phone to clarify any questions.
My fiancé was delighted with the result! Best quality and best service, thanks Phil!
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Retailer: London DE
Visited: January 2018
Product: Engagement Ring
Reviewed: February 2021
Great work from Phil and Rory
Great work from Phil and Rory Great work from Phil and Rory. Personalised service delivered in no time at all- would thoroughly recommend to others
Great work from Phil and Rory

Great work from Phil and Rory. Personalised service delivered in no time at all- would thoroughly recommend to others
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Retailer: London DE
Visited: December 2017
Product: Engagement Ring
Reviewed: February 2021
Great Service
The Team were very helpful and did everything they could to ensure we got great service, which even included reworking the engagement ring on the day of collection as it was slightly to small. I recommend there service and will return when we are looking to purchase wedding rings.
The Team were very helpful and did everything they could to ensure we got great service, which even included reworking the engagement ring on the day of collection as it was slightly to small.
I recommend there service and will return when we are looking to purchase wedding rings.
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Retailer: London DE
Visited: October 2017
Product: Engagement Ring
Reviewed: February 2021
I would recommend London DE …
I would recommend London DE unreservedly - particulary on the strength of advice offered by Phil Spencer. I am somewhat biased but don't bother going anywhere else for engagement rings!
I would recommend London DE unreservedly - particulary on the strength of advice offered by Phil Spencer. I am somewhat biased but don't bother going anywhere else for engagement rings!
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Retailer: London DE
Visited: June 2017
Product: Bespoke Commission
Reviewed: February 2021
Fantastic
Fantastic. Having an engagement ring made is a scary thing, you hope it turns out like you imagined but mine turned out even better! Phil was helpful and patient throughout a long process of me asking questions, making changes, etc. He delivered it in person to check I was happy and, overall, I found a much more personal service than you would... Read more
Fantastic. Having an engagement ring made is a scary thing, you hope it turns out like you imagined but mine turned out even better! Phil was helpful and patient throughout a long process of me asking questions, making changes, etc. He delivered it in person to check I was happy and, overall, I found a much more personal service than you would expect from a primarily online business / more personal than any walk-in shop! Thanks again Phil.
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Retailer: London DE
Visited: May 2017
Product: Bespoke Commission
Reviewed: February 2021
Engagement ring
I had a bespoke diamond engagement ring made to order and was very happy with the whole buying process from start to finish. With no previous experience of buying jewellery I needed some extra help which Phil and Rory were happy to provide. They helped me to find the best diamond for the budget I had available. The end product was beyond any... Read more
I had a bespoke diamond engagement ring made to order and was very happy with the whole buying process from start to finish. With no previous experience of buying jewellery I needed some extra help which Phil and Rory were happy to provide. They helped me to find the best diamond for the budget I had available. The end product was beyond any expectations I could have had (and was approximately a third of the cost it would have been to go to a mainstream jeweller). Have already recommended LDE to family and friends (having had LDE recommended to me).
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Retailer: London DE
Visited: April 2017
Product: Other
Reviewed: February 2021
Superb service from start to finish
Superb service from start to finish, very transparent and the staff were extremely knowledgable. Will certainly be recommending their services to friends and family. Keep up the good work
Superb service from start to finish, very transparent and the staff were extremely knowledgable. Will certainly be recommending their services to friends and family.

Keep up the good work
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Retailer: London DE
Visited: April 2017
Product: Engagement Ring
Reviewed: February 2021
Great choice
On enquiring for a ring Phil from London DE was able to quickly identify the style that would be perfect and a full range of options. He provided expert advice and I bought the perfect ring (to help in getting the right answer!). Having seen a number of other rings recently I know that the ring I received was both of the highest quality for the... Read more
On enquiring for a ring Phil from London DE was able to quickly identify the style that would be perfect and a full range of options. He provided expert advice and I bought the perfect ring (to help in getting the right answer!). Having seen a number of other rings recently I know that the ring I received was both of the highest quality for the right price and I wouldn’t hesitate to recommend Phil and London DE for anyone looking to ask a certain question.
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Retailer: London DE
Visited: April 2017
Product: Engagement Ring
Reviewed: February 2021
Fantastic quality and very friendly service
My boyfriend found this place on the internet and contacted Phil who arranged for Rory to meet with us as we were looking for an Emerald engagement ring. Rory was very patient in explaining to us various details and information about Emeralds that was impossible to obtain anywhere on the internet or just by browsing through shops and asking... Read more
My boyfriend found this place on the internet and contacted Phil who arranged for Rory to meet with us as we were looking for an Emerald engagement ring. Rory was very patient in explaining to us various details and information about Emeralds that was impossible to obtain anywhere on the internet or just by browsing through shops and asking various retailers for opinions. He brought a few sample Emeralds to show us and he also picked an amazing Emerald that aligned with exactly what we wanted and within the price my boyfriend was looking for. It was an amazing journey designing this ring. Both Phil and Rory are very friendly, patient and helpful. The knowledge Rory has about Emeralds (even Rubies and Sapphires) is vast and impressive. The diamonds picked out for us to be placed around the Emerald was also of amazing quality. All in all we were extremely happy with the service, the quality of the gems they offered and the workmanship of the ring was also impeccable. I definitely recommend this place for anyone looking for that very special ring for their special someone!
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Retailer: London DE
Visited: April 2017
Product: Engagement Ring
Reviewed: February 2021
My fiance ordered and designed me a …
My fiance ordered and designed me a ring via London Diamond & Emerald Exchange. Really pleased with the design, look and fit of the ring. It arrived really quickly and the team were really easy to work with, keeping us well informed every step of the way
My fiance ordered and designed me a ring via London Diamond & Emerald Exchange.
Really pleased with the design, look and fit of the ring. It arrived really quickly and the team were really easy to work with, keeping us well informed every step of the way
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Retailer: London DE
Visited: April 2017
Product: Other
Reviewed: February 2021
Colombian Emeralds
Making a jewellery purchase online/overseas certainly provides it’s challenges. However, I can’t speak highly enough of the level of professionalism and service that Philip and the London Diamond & Emerald Exchange provided throughout the entirety of this process. Philip went above and beyond to ensure we got exactly what we wanted (Whilst... Read more
Making a jewellery purchase online/overseas certainly provides it’s challenges. However, I can’t speak highly enough of the level of professionalism and service that Philip and the London Diamond & Emerald Exchange provided throughout the entirety of this process. Philip went above and beyond to ensure we got exactly what we wanted (Whilst minimising any potential stress/anxiety) and at a more than competitive price. We couldn’t be more thankful for stumbling across LDE as they have exceeded even our wildest expectations. We have absolutely no hesitation in recommending LDE to any in the market looking to purchase some quality jewellery, but in particular, Colombian Emeralds.
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Retailer: London DE
Visited: April 2017
Product: Engagement Ring
Reviewed: February 2021
London Diamond and Emerald Exchange
Very happy with this service, these are good people. Found them while browsing for an emerald ring over the web, met Phil in Hatton Garden who took me down to the workshop. Was given an interesting background lesson on emeralds by Rory who had recently purchased a good new selection of stones. They then helped me design a ring for my wife (a... Read more
Very happy with this service, these are good people. Found them while browsing for an emerald ring over the web, met Phil in Hatton Garden who took me down to the workshop. Was given an interesting background lesson on emeralds by Rory who had recently purchased a good new selection of stones. They then helped me design a ring for my wife (a birthday present) and it was finished, ready and looking beautiful within 5 days. If you don’t want to spend thousands of extra pounds for the frills of shopping in a top west end store then these are your guys. The result is just the same. Will go back to them again when I have another requirement and would certainly recommend to friends.
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Retailer: London DE
Visited: April 2017
Product: Engagement Ring
Reviewed: February 2021
I have just received my engagement ring …
I have just received my engagement ring and it is beautiful. Phil was fantastic! He was there every step of the way, I felt completely included and he put my mind at total rest. I can’t wait to use the service again when it comes to making a wedding ring.
I have just received my engagement ring and it is beautiful. Phil was fantastic! He was there every step of the way, I felt completely included and he put my mind at total rest. I can’t wait to use the service again when it comes to making a wedding ring.
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Retailer: London DE
Visited: March 2017
Product: Engagement Ring
Reviewed: February 2021
Great work from Phil and Rory
Great work from Phil and Rory I found what I was looking for and got the help I needed. The result was a beautiful diamond. Thanks a lot!
Great work from Phil and Rory

I found what I was looking for and got the help I needed. The result was a beautiful diamond. Thanks a lot!
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Retailer: London DE
Visited: January 2021
Product: Engagement Ring
Reviewed: February 2021
Absolutely fantastic service from start to finish
Absolutely fantastic service from start to finish. Their in house diamond experts helped me source the best possible diamond for my engagement ring, can with certificate and was outstanding quality and value, I shopped around quite a bit as I was spending a lot of money and definitely LDE we’re not only the best service and quality product but... Read more
Absolutely fantastic service from start to finish.
Their in house diamond experts helped me source the best possible diamond for my engagement ring, can with certificate and was outstanding quality and value, I shopped around quite a bit as I was spending a lot of money and definitely LDE we’re not only the best service and quality product but also the most competitive priced.

I have also recommended these guys to friends and they too are absolutely loving the service and quality of product.
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