Meet the team

We have a diverse executive team and board made up of a range of representatives from the private and public sector, with representation from businesses in the creative and media sector, developers, regeneration experts and representatives from London Borough of Camden.

Exec team

Sarah Nelson, Hatton Garden BID Programme Director

After receiving a Master’s Degree in Social Policy and Criminology, Sarah began her career in the social aspect of Criminal Justice working with such agencies as the probation service and courts. Since that time Sarah went on to qualify as a crime prevention design adviser which saw her work with many Business Crime Partnerships in the Midland’s. This led her in to the world of BID’s. She has recently joined Primera after being the Chief Executive of Mansfield BID for 6 years. She has a wealth of experience in BID management from operational to strategic direction. Sarah’s role with Primera will be to oversee programmes in various areas such as Hatton Garden and Old Street.


James Sackley, Hatton Garden BID Manager

Since university, where James studied Criminology BA and Urban Regeneration MSc, he has gained 5 years’ experience in the field of economic development and has specialised in regeneration schemes, establishing business partnerships and providing business support. He has also had experience supporting other BIDs across the country, so is no stranger to the BID world. Recently joining Primera, James is a Project Manager and will be managing the Hatton Garden BID.




Olivia Watson, Business Administration Apprentice

Having completed A levels in the summer 2017, Olivia has made her first step into the world of work. She is currently completing a Business and Administration Apprenticeship with Primera and is working with various locations such as Hatton Garden and Old Street where she is involved with behind-the-scenes activities.



Chair, Vice-Chair and board members

Gary Williams, Mastermelts, Chairman of Hatton Garden BID

Gary is a Director of Presman Bullion Ltd, and also sits on the Board of the parent company Mastermelt Ltd. Both companies are based in Hatton Garden and offer precious metal recycling and reclamation services to the UK’s jewellery trade. 

His association with Hatton Garden spans over 40 years, initially working as a representative for a jewellery wholesaler and later as a UK award-winning manufacturer employing over 100 people. For many years Gary was also a Hatton Garden retailer specialising in bridal jewellery. Gary is the immediate past chairman of the British Jewellers’ Association and has served on several industry related committees.


Alistair Subba-Row, Farebrother, Board Observer and Advisor to Hatton Garden BID

Alistair is Senior Partner at Farebrother, a local firm of Chartered Surveyors and real estate advisors. He provides Strategic Property Advice to a wide variety of property owners and occupier businesses across Central London and the UK. He is a specialist within the London Midtown market.

In the late 1990’s to early 2000’s Alistair helped The Circle Initiative, set up by the Central London Partnership and the London Development Agency, to deliver Business Improvement Districts (BIDS) within Central London. He is a former Chairman of the InMidtown BID, Chancery Lane Association and the Midtown Business Club and presently assists the Northbank and Hatton Garden Business Improvement Districts. He is also a current member of the Camden Business Board. Alistair is a Freeman of the City of London, Real Estate advisor to The Worshipful Society of Apothecaries of London, a member of the Court of The Worshipful Company of Chartered Surveyors and a Trustee of The Garden Bridge Trust.